AUTODESK FUSION 360 AUTODESK FUSION 360 NURTURE CAMPAIGN

The Autodesk Fusion 360 Nurture Campaign is a lead nurturing program. It came to life as a request from the Autodesk Fusion 360 Marketing Team to build a lead nurturing campaign. The campaign itself was built to nurture future customers and mark certain people with certain criteria as Marketing Qualified Leads (MQLs). The criteria to become an MQL was that the recipient had to have clicked 2 or more CTA buttons in any combination of emails. These MQLs would then be added to phone and email lists within Autodesk.

The flow consisted of several segmentations that would determine if the user clicked on the first email of each series. If they clicked on the first email, they were moved into the flow of emails 2 and 3 of the same series. Even if they clicked on the first and second email of that series, they would still receive the third email. However, at that point, they would be removed from the campaign and become and an MQL after clicking on the first and second email. If the user did not click on any emails or only clicked on one, they would not become an MQL.

Working closely with the client and account managers, I was able to translate the diagrams of what they wanted into a lead nurture campaign in Marketo. The campaign consisted of timed smart lists, lists, segmentation, triggers, and wait steps in order to achieve the flow requested.

The assets were built by another creative agency called Torpedo.